Social Media Training Courses Take Off

Local business owners taking part in our Social Media for SMEs course at our office in Belfast

Following a successful range of social media training courses for large and enterprise sized companies we have been developing a range of SME workshops focusing on platform awareness, engagement strategies, content production and measurement.

Designed for 6 – 10 people at a time, our two half day workshops cover the key platforms used for engagement, designing content production, distributing messages and building feedback from your target market. We also look at how to find your target market on social media channels and why vanity metrics have value, but only a tiny amount compared to selected key metrics which show how much your business is achieving by spending time on each social media platform.

More information about the latest course can be found here but do drop us an e-mail if you would be interested in finding out more about our industry focused training. Industry focused training days follow the same format as our two half day workshops but are designed around specific sectors and their individual challenges when marketing via social media.

Guru-Networks accepted onto the Microsoft BizSpark Programme

Continuing our success in the software innovation field, we are pleased to announce that Guru-Networks has been accepted into the Microsoft BizSpark programme for our latest development project.

The BizSpark is a global program that helps software startups succeed by giving them access to software development tools, connecting them with key industry players, and providing marketing visibility. The program also includes access to Windows Azure, a flexible, comprehensive, and powerful cloud platform for the creation of web applications and services. In addition, BizSpark offers technical support, business training and a network of over 2,000 partners to connect members with incubators, investors, advisors, government agencies and hosters.

Working with Microsoft we look forward to fast tracking our research and development and continuing to build software applications and strategies that both build businesses and define routes to market.

RepKnight owner John Reid (& Guru Networks client), takes First Place at ITLG

The Irish Technology and Leadership Group saw it’s 5th annual Innovation Summit this week with executives, entrepreneurs and venture capital investors working in Ireland and Silicon Valley coming together for a collection of presentation, debates and showcases.

Attending the event was John Reid, owner of RepKnight, a reputation management software package and client of Guru Networks.
Following an extensive review of around 100 companies at DCU and University of Ulster in Belfast last October and November, RepKnight was selected to go through to the top twenty where they would be invited to Silicon Valley for the finals.

The final judging took place on the evening of Tuesday 13th March across five categories; biotech/cleantech, entertainment and gaming, hardware/semiconductor, mobile/social media/web and software and services/cloud.

Leading the way with first place in Mobile, Social Media and Web; John Reid took first place for his product RepKnight, a social media analysis tool for reputation monitoring and management.

More details about the ITLG Innovation Summit can be found here:
http://www.itlg.org/events/2012-innovation-summit/event-overview.php